Expanding a Retailer’s News and Magazines Offering
Optimising in-store footprints to transform underperforming print media categories.
Analysis & Insights
The Challenge
A leading national retailer was operating with a limited newspaper selection and an underdeveloped news and magazine category. This resulted in missed revenue opportunities and a lack of customer engagement with the print media category across their estate.
The Audit
Our display and merchandising teams conducted a comprehensive in-store audit.
We assessed:
- Current Layouts: Evaluating how space was being utilized.
- Category Performance: Identifying which titles were underperforming.
- Customer Engagement: Mapping how shoppers interacted with print products in-store.
Delivery & Impact
The Solution
Based on our insights, we implemented a high-density retail display solution. This integrated a broader magazine assortment alongside the existing newspaper range—all within the same retail footprint. Crucially, this in-store optimization required zero capital expenditure (CAPEX) from the retailer. To streamline operations, we also introduced a consolidated billing service, simplifying supply management and aligning perfectly with the retailer’s existing operational systems.
The Results
The project transformed the news and magazine category into a high-performing destination within the store.
Key outcomes included:
- Incremental Sales: A measurable uplift in category turnover.
- Increased Dwell Time: Shoppers spent more time engaging with the expanded range.
- Revenue Optimization: Delivered a higher revenue per square foot without increasing the physical footprint.